My Vision

I’m Aida, a designer, photographer and writer based in Tehran, Iran. I studied visual communication design at Faculty of Fine Arts, Tehran University in 2008. I started working as a freelance designer from my early years at uni and later worked with two design studios for four years – Khorshid Design Studio and Graphaam Design Studio.
Since then, I’ve been working again as a freelance designer with multiple companies.
Graduated from university was the beginning of my professional life as a freelance graphic designer. Those days I realized that design is exploring, but for me it’s a visual way to discover the unknown world – A complicated world that could entertain me. As famous designer, Paul Rand said: “Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated”.
I share the same idea and believe that simplicity makes the difference and gives a unique personality to a designer’s world. I believe art and design can make the world a more tolerable place.

Design is Exploring